Advertising discourse as reflection of national mentality (by the material of automobile advertisements in American magazines)

• Usova S.V.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

The article is devoted to the linguistic problems representation of national mentality in advertising automobile discourse. In the course of the research determines the quantitative relation of socially significant values in  аdvertising discourse, considers print advertising of automobile as automobile is a significant component of modern society life, and shows that this analysis allows revealing the lexical stylistic means of language, which represent the national mentality of the United States.

Keywords: advertising discourse, advertising, national mentality, values of the USA, automobile.